Consumer & Retail

Your Consumer Product & Retail Executive Search Firm Partner

From national Fortune 500 Consumer brands to startup product companies – we get the Consumer product and Retail landscape. With our proven executive search track record with a mix of consumer and retail companies across sports, travel, wine, coffee, travel, gaming, fitness equipment, resorts and clothing – we can help you too.

Our methodology enables us to quickly recruit the executive talent you are looking for to give you peace of mind about your team leadership.

  • T-Mobile

    VP Advanced Wireless
    VP Integrated Solutions
    VP Creation Center
    VP IT Operations
    VP E-Commerce
    Sr. Dir Product
    Dir @Work Sales
    Sr. Dir Enterprise Sales
    Dir Federal Sales
    Dir of Communications
    Dir Retail Real Estate
    Dir Tablets
    Dir Broadband

  • REI

    SVP of Technology (CIO)

    VP of Accounting & Finance

  • Starbucks

    Corporate Architect

    Dir of Business Intelligence

    Regional Director of Operations

  • Premera

    CIO / CISO
    Chief Financial Officer
    Medical Director (2)
    SVP of Provider Strategy
    SVP Provider Relations
    VP Medical Management
    VP Infrastructure
    VP of HR
    VP Customer Experience
    Dir of Talent Acquisition
    Dir of Clinical Programs
    Dir of Strategic Development
    Dir of Business Intelligence
    Strategic Programs Dir – Integrated Health

  • Zillow

    VP Search Eng
    VP of IT (CIO)
    Sr Dir Prod Mgmnt (New Ventures)
    Sr. Data Scientist
    Sr Dir Data Eng
    Sr Dir Zestimates AI
    Dir of Prod Mgmnt (Mortgages)
    Dir of Big Data Engineering
    Dir of Product UX
    Dir of Experience Design

  • BECU

    Chief Executive Officer

  • Nordstrom

    Sr Dir Product Mgmnt

    Dir of Talent Acquisition

  • NBBJ

    Chief Marketing Officer

  • Precor

    VP of N. American Sales

  • Oberto

    VP of Operations
    VP of Sales

  • Les Schwab
    Les Schwab

    Chief Financial Officer

    Dir of Accounting

    Dir of IT

    Dir of Marketing

    (Meritage Group)

  • Coinstar

    VP Product

  • Nautilus

    SVP of Global Innovation

    VP/GM of Direct to Consumer

  • Porch

    Chief Technology Officer


    Chief Revenue Officer
    VP of Sales
    VP of Marketing
    VP Brand & Corp Comm
    VP IT Operations
    GM Auto OEM BD
    Dir Fleet Sales
    Principal Scientist
    (Runway Growth Capital)

  • OnPoint Credit Union
    OnPoint Credit Union

    Chief Marketing Officer (CMO)

  • Tomo Networks
    Tomo Networks

    SVP Product Management

  • PMI Worldwide (Stanley)
    PMI Worldwide (Stanley)

    VP of Sales

    Dir of E-Commerce

  • ZoomCare

    Chief Technology Officer

    Dir of Health Plan Operations

    Inside Sales Mgr

    (Endeavour Capital)

  • Darigold

    Chief Operations Officer

  • Delta Dental
    Delta Dental

    President & CEO (WA subsidiary)

    President (VA subsidiary)

    Chief Information Officer

    Chief Financial Officer

    Dir of Strategy

  • Seattle Mariners
    Seattle Mariners

    Director of Community Partnerships

  • Restaurants Unlimited
    Restaurants Unlimited

    VP of Operations

  • Space Needle
    Space Needle

    VP of Technology

  • Wines of Substance
    Wines of Substance

    Dir of Special Events

    Dir of Marketing & PR

  • Corwin Beverage
    Corwin Beverage

    Chief Executive Officer

  • Peter Pan Seafood
    Peter Pan Seafood

    Chief Financial Officer (CFO)


  • EECU

    Chief Information Officer

  • Smith Brothers
    Smith Brothers

    VP of Operations

  • Lady Yum
    Lady Yum

    Chief Operations Officer (COO)

  • Blue Nile
    Blue Nile

    SVP of Technology

  • Chateau St. Michelle
    Chateau St. Michelle

    Director of Procurement

    (Sycamore Partners Management)

  • Cascade Coffee
    Cascade Coffee

    Chief Operations Officer (COO)

    VP Quality

    (Westward Partners)

  • Filson

    VP of Manufacturing

    Dir of Human Resources

  • Classic Accessories
    Classic Accessories

    VP Operations

    (CID Capital)

  • Big Fish Games
    Big Fish Games

    SVP of IT & Engineering

  • SOG

    VP Manufacturing

    Chief Financial Officer

    Accounting Mgr

  • Uwajimaya

    Chief Operations Officer (COO)

  • Schweitzer

    Chief Real Estate Development Officer

  • Savers

    VP of Marketing

  • Ossia

    VP of HW Engineering

  • Global Harvest Foods
    Global Harvest Foods

    VP Finance

    (Endeavour Capital)

  • Black Butte Ranch
    Black Butte Ranch

    Chief Executive Officer (CEO)

  • Pokemon

    Multiple key searches

  • HomeStreet Bank
    HomeStreet Bank

    Chief Information Officer

    SVP of HR


  • Erin Air
    Erin Air

    Chief Executive Officer (CEO)

  • Novelty Hill
    Novelty Hill

    General Manager (GM)

  • Territorial Seed
    Territorial Seed

    General Manager

  • Microsoft

    Dir of Marketing, Office

    Dir of Enterprise Sales

    Dir of Product Management

    Country Mgr (China)

  • ACME Ice Cream
    ACME Ice Cream

    Chief Executive Officer

  • Solterra


  • Alaska Power & Telephone
    Alaska Power & Telephone

    Chief Executive Officer (CEO)

  • Thrive Causemetics
    Thrive Causemetics

    VP of Marketing

    Dir of E-Commerce

  • Midwest Dairy
    Midwest Dairy

    Chief Executive Officer (CEO)

  • Jerry’s Home Improvement
    Jerry’s Home Improvement

    VP of Human Resources

    VP Merchandising

    VP Store Operations

  • Swiss Water / Ten Peaks
    Swiss Water / Ten Peaks

    Head of Marketing


    VP Food Service

  • Amazon

    Head of Merchandising Mgmnt

    Head of In-Stock Mgmnt

  • DENNIS Uniform
    DENNIS Uniform


    VP of E-Commerce & Marketing

    VP of Merchandise Planning

    (SBJ Capital)

  • Disney

    Dir of Data Services

  • Wild Mike’s Pizza
    Wild Mike’s Pizza

    VP of Sales

    VP Food Service Sales

  • Ponzi Vineyards
    Ponzi Vineyards

    Chief Financial Officer (CFO)

    Dir of Marketing

  • Paula’s Choice
    Paula’s Choice

    Chief Information Officer

    (TA Associates)

  • Intelius

    Chief Financial Officer

    Chief Marketing Officer

    (HIG Capital)

  • Ivy Softworks
    Ivy Softworks


    Head of UX & Design

    Executive in Residence

  • RealNetworks

    Chief Financial Officer
    GM of IT
    SVP of Digital Strategy
    SVP of Consumer
    VP of Sales
    VP of Marketing
    General Counsel
    VP of Game House

  • Alaska Airlines
    Alaska Airlines

    Managing Dir – Brand Marketing

  • Best Buy
    Best Buy

    Sr. Dir of Mobile Engineering (Seattle)

  • Mission Farms CBD
    Mission Farms CBD

    VP of Marketing

    Recruiting Consulting

  • CheezBurger Network
    CheezBurger Network

    Director of HR

    Editorial Director

  • Cabana

    VP Engineering

    Head of Design

  • Hunt A Killer
    Hunt A Killer

    Chief Technology Officer

  • Game House
    Game House

    Vice President

  • Rick Steve’s Europe
    Rick Steve’s Europe
  • Reliable Parts
    Reliable Parts

    Chief Financial Officer

    (Svoboda Capital Partners)

  • A Place For Mom
    A Place For Mom

    Sr. Director of HR

  • Safeco Insurance (Liberty Mutual)
    Safeco Insurance (Liberty Mutual)

    AVP of Global Supplier Management

  • Altrec

    Chief Technology Officer

  • WAMU

    Chief Info Security Officer
    SVP Retail Lending Sales
    SVP Internal Communications
    First VP of Info Security
    First VP of Employee Communications
    Division Finance Officer

  • GoTags

    Chief Operations Officer

  • ShareBuilder (ING Direct)
    ShareBuilder (ING Direct)

    Chief Technology Officer

    VP of Business Development

  • InnovAsian Cuisine
    InnovAsian Cuisine

    VP Marketing

    Dir of Food Service Marketing

  • See Kai Run
    See Kai Run

    VP Sales

    VP Product Development

  • DirtFish

    Chief Executive Officer

  • Village Life
    Village Life

    Chief Executive Officer


  • Phoenix Processor Limited Partnership
    Phoenix Processor Limited Partnership

    HR Manager

  • The Seattle Times
    The Seattle Times

    Dir of Classified Ad Sales

    Dir of Online Marketing

    Director of Design & UX

  • GlowForge

    VP of Hardware Development

  • Cascade Media
    Cascade Media

    Executive Editor

    Dir of Marketing

  • Glacier Fish
    Glacier Fish

    VP of HR

  • Yapta

    Chief Technology Officer

    VP Engineering

    Principal Scientist

    VP Product Management

    Dir of Sales

  • WineShipping

    Recruiting Consulting

  • Brooks

    Manager of IT

    (Berkshire Hathaway)

  • 3R Technology
    3R Technology


  • Leafly

    Dir of Product Marketing

  • Pacific Market International
    Pacific Market International

    EVP of Supply Chain

  • Jones Soda
    Jones Soda

    Chief Financial Officer

    VP of Sales

    VP of Marketing


  • Ultreo

    VP of Marketing

  • Jott (Nuance)
    Jott (Nuance)

    VP of Marketing

  • Molbak’s

    Chief Operations Officer

  • Online Shoes
    Online Shoes

    Dir of E-Commerce & UX

    (Hardy Capital)

Clients partner with Herd Freed Hartz for a few key reasons:

Proven Track Record – Since 2001, our firm has successfully worked with 400+ Northwest clients on nationwide, executive-level searches. Forbes also recognized us as the “Top Executive Search Firm in the Northwest” for 3 years in a row.

Results That Matter – We deliver the candidate quality and speed you are looking for. Our “Time to Candidate” average over the last 3 years is 37 days. 95% of candidates we place are still in the role 18 months later. We deliver a high ROI and peace of mind by ensuring you are surrounded by an “A-player” executive leadership team, giving you a competitive advantage.

Recruiting Partnership – Clients enjoy our trusted, long-term partnership that goes beyond just filling the role. We provide customized strategic recruiting insights, methodologies, and best practices, which can be used across all your hiring needs. We believe in the “art of recruiting” by crafting your story in a compelling way, helping you stand out from the pack and attract top-talent you would not find on your own. Our goal is to make working with our team a professional and fun experience.