Ben Coker – VP Finance @ joe.coffee
Our Herd Freed Hartz executive search team was honored to partner with joe.coffee in Tacoma, WA, on a retained executive search to find their new VP of Finance.
joe.coffee is reimagining the future of coffee commerce—empowering independent coffee shops, roasters, and distributors with a hospitality-first point-of-sale (POS) and loyalty platform. Coffee shop owners have switched to the joe.coffee platform because while they get the core payment platform you’d expect with an incumbent POS kiosk, joe.coffee is custom built with independent coffee shop owners in mind, leading Joe customers to see as much as a 20%+ revenue increase in the first year. This is due to providing a suite of capabilities designed to boost revenue including: mobile ordering, loyalty/rewards, flash offers/deals, managing reviews, shop management, new customers referrals (joe.coffee app), outsourced e-commerce/fulfillment, customer data insights, and enabling a faster and more personalized service.
Built by baristas in 2019, joe.coffee has grown to 400 customers, 90%+ retention, 40 employees and approximately $3M in revenue. They are mission driven to help small independent coffee shop owners succeed and be a positive impact in the community. This unique market success attracted recent private equity investment by Frontier Growth for nationwide expansion and scale up.
This retained executive search was led by Paul Freed/Managing Partner and Karen Bertiger/Partner.
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