Your VP Sales Executive Search Firm Partner

If you are looking for your next Chief Revenue Officer (CRO), VP of Sales, or Director of Sales, we understand these profiles well and bring a proven executive search track record filling this function.

Our methodology enables us to quickly recruit the executive talent you are looking for to give you peace of mind about your operations team leadership.

CRO & Sales Executive Recruiting

Driving Growth with the Right Sales Leadership

At Herd Freed Hartz, we know that revenue doesn’t grow itself—and neither does a top-performing sales organization. Recruiting the right Chief Revenue Officer (CRO) or VP of Sales is one of the most pivotal moves a company can make to accelerate top-line growth. Especially in the Northwest, where innovation and competition go hand-in-hand, companies need revenue leaders who can build high-performing teams, scale repeatable sales motions, and drive customer-centric growth. According to Gartner, 89% of B2B sales leaders say that sales models are shifting from intuition-based to data-driven approaches—highlighting the need for agile, metrics-savvy executives.

What Makes Sales Leadership Hiring Unique

VP Sales and CRO roles are deeply personal to the company—because revenue is personal. Unlike other executive functions, sales leadership success hinges not only on strategic acumen, but on the ability to motivate teams, navigate buying behaviors, and deliver results under pressure. Every company’s sales DNA is different, influenced by go-to-market model, deal velocity, average contract value, and customer journey. That’s why our searches start with alignment: what kind of leader does your growth strategy demand? We’ve found that the best hires bring more than a great sales track record—they bring a tailored leadership approach that fits your culture. Recruiting the right VP Sales at AllDrafts balanced typical VP Sales success track record mixed with insight in the legal technology space.

Industries We Serve

Our sales leadership recruiting expertise spans the diverse innovation landscape of the Pacific Northwest and beyond. We’ve successfully placed revenue executives across key growth sectors including technology and software, healthcare and biotech recruiting, manufacturing and industrial, professional services, and financial services. Each industry brings unique sales challenges—from complex enterprise software deals to regulated healthcare markets, from technical manufacturing executive placement to relationship-driven professional services. Our deep understanding of these sector-specific dynamics allows us to identify leaders who don’t just have great sales records, but who understand the nuances of selling in your particular market.

Trends Reshaping VP Sales Hiring Today

Sales leadership has undergone a massive transformation in recent years. With hybrid selling, digital enablement, and changing buyer expectations, the sales playbook looks very different than it did even five years ago. LinkedIn’s 2024 State of Sales report found that 74% of sales organizations have shifted to hybrid or fully remote models, requiring sales leaders to adapt how they hire, onboard, and manage performance. Additionally, there’s a growing demand for sales leaders with experience in RevOps, customer success, and cross-functional alignment—because revenue now lives across the entire customer lifecycle, not just within the sales silo. Landing the right Chief Revenue Officer (CRO) for LightScalpel for their surgical CO2 lasers required understanding the target vertical and overall integrated sales strategy.

Best Practices for Hiring Sales Executives

Hiring a VP Sales or CRO is high-stakes—because the wrong hire can cost time, morale, and millions in missed targets. That’s why we don’t just fill a role—we curate a process that ensures success. Our approach includes deep market mapping, structured interviews focused on deal-cycle alignment and team leadership, and a strong emphasis on culture and communication style. According to Harvard Business Review, 80% of turnover in sales leadership roles is due to a mismatch in management style, not skills. We focus on both.

Our proven methodology centers on three critical success factors:

• Strategic Alignment: Ensuring the candidate’s go-to-market experience matches your business model, deal complexity, and growth stage

• Leadership Chemistry: Evaluating management style, team-building capability, and cultural fit through behavioral interviews and reference checks

• Market Expertise: Prioritizing candidates who understand your industry dynamics, buyer personas, and competitive landscape

It’s about finding someone who can lead your team to hit your goals.

Why Companies Choose Herd Freed Hartz for Sales Leadership Recruiting

We’ve successfully placed sales and revenue leaders at growth-stage startups, private equity-backed firms, and market-leading enterprises across the Northwest. Clients tell us they value our consultative approach, Northwest market insights, and our ability to bring forward candidates they wouldn’t have found on their own. We speak fluent sales—and we also listen carefully. Because while metrics matter, so do trust, chemistry, and long-term alignment. At the end of the day, we help you hire a leader who can inspire your team, grow your revenue, and take your company where you want it to go.