Revisit the job title so it makes should make sense to external candidates. For example: “Sr. Network Engineer II” isn’t helpful, but “Sr Data Network Engineer (Cloud Platform)” is more interesting.  Then you want to include a quick role summary (2-3 sentences) like you’d describe the job if you met someone in-person.  The overall flow should be clear and easy to read (use bullet points, spacing and include graphics).

1) Candidates search on job title first – If someone is an Account Executive, they would expect another company to call a similar role by a similar title. If you call the role a fun title like “Customer Happiness Consultant” or a confusing title like “Sales Rep III” – that alone can cause you to miss great candidates.  You can have different titles internally, but use a common title as part of the job listing to attract the right level and skillset.

2) Quick overview – Having a 2-3 sentence role overview helps someone quickly “get it” without having to read the full description. Think about what you would tell someone in line at Starbucks if they asked about a job opening.  Example: “This newly created marketing role reports to VP of Marketing and will oversee all of our online and social media campaigns.  It leads a small team of 2 and will also manage our external marketing vendors.”

3) Easy to read – No one likes to read large blocks of text. So use spacing, bullets, underline, bold and hyperlinks to make the overall look and feel simple.  If it’s easier to read, someone will likely read further and have a positive impression of your company.

The title makes sense – The job title tracks to what you’d expect a candidate to have today or what they are looking for (not necessarily what you call the role internally – you can explain that later).

Quick role summary – Include a 2-3 sentence quick overview on the job scope, why it exists, and key reasons it will be successful.

Clear formatting – Utilize headers, bullets, spacing, bold, italics and hyperlinks and graphics to create good structure and easy to read.

Good job – You just completed component #4: TITLE & OVERVIEW


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