Mark Musburger – CFO @ Conversion Logix
Our Herd Freed Hartz executive search team was honored to partner with Conversion Logix on a retained executive search to find their new Chief Financial Officer (CFO).
Founded in 2010 and headquartered in the Seattle area, Conversion Logix has grown from a boutique digital marketing agency into a nationally recognized, technology-enabled performance marketing platform serving clients across the U.S.
Its proprietary Conversion Cloud® software powers lead capture, appointment booking, and attribution tools that help customers measure and expand their results. With a client base spanning multifamily housing, senior living, student housing, and other sectors where customer conversion drives success, Conversion Logix has generated more than $1 billion in leads, appointments, and sales for its partners.
The company’s growth has been both rapid and disciplined. Over the past several years, Conversion Logix has achieved double-digit annual revenue increases, now exceeding $100 million in annual revenue and $10 million in EBITDA—all organically, with no outside investment or debt. That performance has earned repeated recognition on the Inc. 5000 list of fastest-growing private companies and fueled expansion to a team of approximately 140 employees distributed across the U.S. and abroad.
Conversion Logix’s culture is defined by Hustle, Focus, Toughness, Kindness, and Service—values that guide how the company serves its clients and each other every day.
“Mark is a proven finance leader with the experience and strategic mindset we need as Conversion Logix continues to grow and evolve in the AI era,” said Andrew Cederlind, President and COO of Conversion Logix. “We’re adding new clients across key housing sectors while expanding our data and platform capabilities, including investments in AI and predictive leasing technology. Mark’s background scaling tech organizations makes him the right leader to help ensure we can keep growing while continuing to invest in innovation.”
“I’m excited to join Conversion Logix at such a pivotal moment,” said Mark Musburger, Chief Financial Officer. “The company is uniquely positioned at the intersection of marketing performance and technology for the housing industry. I’m looking forward to helping build the financial foundation that enables continued innovation, smart investment in product development, and long-term value for customers.” For full press release.
This retained executive search was led by Ryan Biancofiori/Partner and Scott Rabinowitz/Partner.
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